The Vanguard View: Insight for Association Websites

Guest Post: The Truth About Recruiting Younger Members

Posted by Chris Bonney on Mon, Nov 30, 2009

What's been said on the topic

There was a lively discussion recently on the ASAE list serv about recruiting younger members and the difficulties around successfully accomplishing such a feat. Some felt it's a generational thing while others took the "kids these days" mindset. I was deeply impressed with one response on the list serv from a person who not only articulated the truth about recruiting younger members very succinctly, but used statistics to back it up.

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Topics: association laboratory, younger members, web strategy, ASAE, Communications, web 2.0, social media

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