The Vanguard View: Insight for Association Websites

5 Things You Can Do To Improve Your Website Now

Posted by Chris Bonney on Sat, May 21, 2011

1. Title Tag

Help Google find you. The title tag of your page (the words that appear in the very, very top of your browser in the upper left) is one of the major elements that Google considers. It should include the keywords you hope people are putting into Google to find you. It shouldn't just say "Home" or "About Us". Make it like, "The best karaoke enthusiast organization in the United States," assuming you believe people might be searching "karaoke enthusiast organization" in Google to find you. Simple fix, big results in your search engine ranking.

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Topics: usability, Chris Bonney, website redesign, members only, mobile, blogs, associations, Websites

What Browser Is King?

Posted by Chris Bonney on Tue, Sep 21, 2010

There is a significant shift in browser usage that you should be aware of.

The chart below from illustrates the shift well. Internet Explorer is dying. It's not Mozilla Firefox that is loosening Microsoft's once mighty grip on the browser market at the moment, but Chrome from Google.

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Topics: website redesign, safari, Mozilla, browsers, Chrome, IE, Websites

27 Things I Noticed About Your Website

Posted by Chris Bonney on Mon, May 24, 2010

Yes, this post is for you. It's about your website. You haven't redesigned it in way too many years and it shows. Here's a quick list of things I found.

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Topics: vanguard technology, web 2.0, Google+, domain name, website redesign, social media, Websites

The Website Of The Future

Posted by Chris Bonney on Tue, May 18, 2010

Curious as to what the website of the future looks like for associations?

Thanks to all who joined our webinar on May 20th. It was the highest attended webinar in Higher Logic history and the deck was featured on the home page of on May 21st.

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Topics: website redesign, the future, website of the future, associations, Websites

5 Things Every Association Website Should Have In 2010

Posted by Chris Bonney on Mon, Apr 05, 2010

As you consider a new website for your association this year, keep the following 5 things in mind. They are in our experience the components that make a new website viable, meaningful, sticky, scalable, member-focused, modern and relevant in 2010.

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Topics: CMS, web 2.0, mobile, web strategy, association technology, website redesign, social media, Websites

Why A Simple, Dynamic, Interactive, User-Friendly Website Isn't Enough

Posted by Chris Bonney on Wed, Mar 17, 2010

We read a lot of website RFPs that throw these descriptors (simple, dynamic, interactive, user-friendly) around quite often. In fact, in 10 years I don't think I've seen a website RFP that hasn't included at least one of these terms. Others include:

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Topics: marketing, Proposal, requirements, RFP, website redesign, Websites

5 Critical Thinking Questions Regarding Your Website

Posted by Chris Bonney on Tue, Dec 15, 2009

If you're wondering how to improve your existing website or are trying to determine how your future redesigned website will actually be better and different, here are a few brain starters.

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Topics: web 2.0, web, web strategy, website redesign, Websites

6 Secrets To Launching A Stellar Association Website

Posted by Chris Bonney on Thu, Dec 10, 2009

There are a whole bunch of things, of course, that are important to do to make your site incredible before you launch it. And those ideas, strategies and tactics are discussed throughout this blog. For today, though, let's talk about the end of the process. It's pertinent because we find this to be the part of the website redesign experience that gets the least amount of attention, believe it or not.

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Topics: web strategy, website redesign, Websites

7 Key Things To Look For In Your New Association Website Vendor

Posted by Chris Bonney on Thu, Oct 15, 2009

Website redesigns are a reality for many organizations these days. With the dawning of social networking and with the coming evolution of mobile, we all need to rethink our web presence. It's vital to get your new website right, of course, but to do that you'll need to find the right vendor to build it for you.

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Topics: CMS, web 2.0, marketing, web development, association technology, ams integration, association website design, website redesign, Websites

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