This week’s announcement that Amazon.com founder Jeff Bezos is buying The Washington Post is big news here in the nation’s capital. We all know the newspaper industry has been (and is going) through turmoil and upheaval. Major newspapers have laid off editorial staff with a dismissive phone call and more are on the auction block.
However this news is personally comforting knowing since the newspaper I grew up reading will now be shepherded toward its future by a proven innovator who takes the long term view instead of eyeing the next quarter’s profits.
You’ve toiled for months. Your team has scoured every nook and cranny of your old website and spent hours making every pixel perfect for your new online home.
So, are you ready to launch?
Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association.
Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.” And every marketing expert out there is declaring, “Content marketing is the new black.”
The more we read, associations should be relieved because they are already on the leading edge of this trend. Searchengineland.com points out the key elements to successful content marketing: content, distribution and trust.
Images can be a powerful – if used wisely. For example, consider stock photography. Stock images are everywhere because they are easily accessible and inexpensive. But are they good to use?
Stop for a moment and tell me how many times you have seen THIS guy?
Welcome to this week’s issue of the 5 For Friday series. Starting with one of last week’s links about evolving your skills, I’ve been thinking about how associations and those of us who work with them need to continually adapt and evolve in order to stay relevant. This applies to web design, engagement, programs and everything we do.
My local Barnes & Noble is about to close along with 1/3 of all their stores. It’s going the way of Borders, Blockbuster, Polaroid, Kodak and many more. Brian Solis explores the concept of Digital Darwinism in an article for LinkedIn. He makes excellent points about how the pace of business is only accelerating and how every company is not only too big to fail, they are too small to fail.
Technology is a game changer and many of the organizations Brian cited recongnized the change too late. The magic question is: How are associations embracing the rapidly changing tides of technology? Or will they get left behind?