The Vanguard View: Insight for Association Websites

New Years Resolutions for Association Websites

Posted by Ray van Hilst on Mon, Jan 05, 2015

The new year's fresh start gives us an opportunity to regroup, refresh and recommit. Many create personal resolutions such as being healthy or making time for family. But what about professional resolutions?

For web managers, the new year is also a chance to take a fresh look at their website and make resolutions to better their organization’s most visible asset. So with an eye on the future, here are our top resolutions for every staffer managing or working with their association’s website.

Commit to Steady, Incremental Content Improvements

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Topics: web governance, web operations, association websites

Moving Day: Is Your Association Website Content Ready for Its New Home?

Posted by Ray van Hilst on Wed, May 21, 2014

Drive down any street at this time of year and a brief glance at all the real estate signs tells us a new season is approaching. Moving season.

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Topics: web governance, web operations, content strategy

Impending Google Analytics Changes: What It Means for Your Association Website

Posted by Ray van Hilst on Thu, Apr 24, 2014

When was the last time you logged into your Google Analytics account?  If you’re like me and wear multiple hats with “Analytics Guru” being hat number 8 or 9, probably not in a while. So when I logged in earlier this week to check out the fuss about “Universal Analytics” I did a double take. (More on “Universal Analytics” in a minute.)

My beloved categories and other key metrics had changed by name or location. I’m used to seeing Visits and Unique Visitors and did a double take to see new terms including “Sessions” and “Users.” I’m used to using these terms in a web development, but my Google Analytics brain wasn’t ready for the shift.

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Topics: web operations, Google Analytics, content strategy

Take Charge and Define Your Metrics

Posted by Ray van Hilst on Mon, Jul 30, 2012

With giddy anticipation, I recently opened an email from the social influence site Klout hoping for a new Klout perk (What would it be? A magnet, a new sticker, or offer for some hipster clothing line my 42-year-old body doesn’t fit into??)

However, hopes were dashed as I noticed it was my “Weekly Influence Summary”:

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Topics: web strategy, Ray van Hilst, Uncategorized, Klout, Metrics, web operations, Authors, analysis, Google Analytics, Websites

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