The Vanguard View: Insight for Association Websites

5 Quick Tips For Your Association Twitter Account

Posted by Chris Bonney on Sat, Sep 01, 2012

Who knew that Twitter would become a major marketing tool for associations? Probably the same people who thought Facebook would be a great way to connect people with associations. Like it or not, all associations have a place in the Twitterverse – including yours.

But just because Twitter is one of the fastest-growing social media site in the world doesn’t mean your association will explode with new members and even attendees as soon as you create a Twitter handle.

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Topics: Tactics, twitter, web 2.0, checklist, social media, associations

Social Engagement Tips: Recap from Higher Logic's Social Networking Success Tour

Posted by Ray van Hilst on Tue, Jun 05, 2012

This guest post is from Alicia Leonard, Vanguard's Online Community Specialist.

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Topics: Tactics, web 2.0, higher logic, social media

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like and make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

Site of the Week: iCharts

Posted by Chris Bonney on Fri, Aug 06, 2010

When I think about iCharts, I think about:

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Topics: marketing, web 2.0, Metrics, charts, measurement, Websites

27 Things I Noticed About Your Website

Posted by Chris Bonney on Mon, May 24, 2010

Yes, this post is for you. It's about your website. You haven't redesigned it in way too many years and it shows. Here's a quick list of things I found.

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Topics: vanguard technology, web 2.0, social media, domain name, website redesign, Google+, Websites

5 Things Every Association Website Should Have In 2010

Posted by Chris Bonney on Mon, Apr 05, 2010

As you consider a new website for your association this year, keep the following 5 things in mind. They are in our experience the components that make a new website viable, meaningful, sticky, scalable, member-focused, modern and relevant in 2010.

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Topics: web strategy, web 2.0, social media, website redesign, mobile, CMS, association technology, Websites

The Power Of Twitter Or Why You Should Run Your Association Like A Bakery

Posted by Chris Bonney on Fri, Feb 19, 2010

Let's start off by dispelling a few lingering myths about Twitter. Twitter can be, but is mostly not:

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Topics: vanguard technology, twitter, web 2.0, social media, foursquare, specialty's, associations

Mobile For Associations: What Association Leaders Need To Know

Posted by Chris Bonney on Thu, Feb 11, 2010

According to SEMPO, over 64 million US wireless subscribers surfed the mobile web in May 2009 - almost twice as many people as in the previous year. This accounts for more than 20% of the total US population.

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Topics: web strategy, web 2.0, Tech10, blackberry, Untech10, mobile, associations

Site of the Week: Foursquare

Posted by Chris Bonney on Fri, Jan 22, 2010

Foursquare is the next big thing in social networking. We know mobile is growing as a platform of choice for many association members, so foursquare is a logical progression.

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Topics: siteoftheweek, web 2.0, social media, Site of the Week, foursquare

7 Secrets To Launching A Successful Social Network

Posted by Chris Bonney on Mon, Jan 18, 2010

I’ll be part of a webinar put on by Higher Logic Thursday, January 21 at 1pm Central called " 7 Secrets to a Successful Social Networking Launch." Learn when the right time to launch a social network really is. It might not be what you think. Find out who THE most important person to include in your social network is. And much more!
If you're considering a new social network or have one and want to get it to the next level, this webinar is for you.
Update: View the recorded webinar.
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Topics: web 2.0, higher logic, facebook, social media, webinar

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