The Vanguard View: Insight for Association Websites

How To Work With Your Website Vendor For A Winning Association Website

Posted by Chris Bonney on Wed, May 20, 2015

Websites, email marketing, membership software, and online event registration are the bricks that pave the road to Internet success for most associations. Members expect to be served online, and your staff relies on being connected to headquarters from virtually anywhere.

Of course, as your technology needs grow, so does the reliance on your technology vendor. And if your technology vendor isn't responsive or isn't speaking your language, that road to success can go from smooth to bumpy in a hurry.

If you've found your organization struggling to sync up with your technology supplier, fear not: There is good news. Below are five key success factors to help you build or renew a positive relationship with your technology vendor.

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Topics: Vendor Relations, association technology, association websites

A Tale of Two Tweets - Part I

Posted by Ray van Hilst on Wed, Mar 23, 2011

It was the best of tweets. It was the worst of tweets.  With respect to Charles Dickens, tweets aren’t classic literature.  But the emotions, plots and aftermath of tweets often make for great stories… and important lessons.

Obviously, two of the most talked about tweets (at least in social media “expert” circles) in the past months are in this realm – the mistweets by @redcross and @chryslerautos.

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Topics: Ray van Hilst, Uncategorized, twitter, social media, crisis communications, red cross, Vendor Relations, web strategy

9 Things We Learned At ASAE Technology Conference 2009

Posted by Chris Bonney on Wed, Feb 04, 2009

Mike Wiley, president of Vanguard Technology, and I attended the ASAE Technology Conference last week in D.C. Here are 9 things we learned while there that we think you as an association could benefit from.

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Topics: Communications, ASAE, Vendor Relations, conference, web strategy, ams integration, association management software, social media, associations, Websites

The Truth about Social Networking Vendors

Posted by Chris Bonney on Wed, Jan 28, 2009

Web 2.0 is the overarching term used to describe the social movement on the Internet. Sites like Facebook, MySpace and LinkedIn are considered the social networking faction of Web 2.0 while sites like YouTube and Flickr are considered social media. There are also social bookmarking sites, wikis and many other types that fall under the Web 2.0 umbrella.

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Topics: twitter, web 2.0, facebook, Vendor Relations, LinkedIn, web strategy, social media, associations

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