Business websites – particularly staid, professional, work only sites like those for a professional association – are supposed to be about facts and figures. Not emotion. Right?
I admire Marissa Mayer at Google. She's the Vice President, Search Products & User Experience at the search giant. In essence, she's the one responsible for keeping Google's home page as simple as it remains today. Not an easy feat. She's loved and hated by many, but she's maintained her integrity and beliefs about user experience and Google remains profitable because of it.