The Vanguard View: Insight for Association Websites

Inconsistent Website Experiences = Confused Members

Posted by Ray van Hilst on Thu, Feb 07, 2013

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Topics: members, user experience, usability, association website design, associations

Tap Into Emotional Design for a Remarkable Website

Posted by Ray van Hilst on Wed, Oct 24, 2012

Business websites – particularly staid, professional, work only sites like those for a professional association – are supposed to be about facts and figures. Not emotion. Right?

Wrong.

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Topics: web strategy, Ray van Hilst, user experience, emotional design, Websites

What Google Can Teach You About Your Website

Posted by Chris Bonney on Thu, May 20, 2010

I admire Marissa Mayer at Google. She's the Vice President, Search Products & User Experience at the search giant. In essence, she's the one responsible for keeping Google's home page as simple as it remains today. Not an easy feat. She's loved and hated by many, but she's maintained her integrity and beliefs about user experience and Google remains profitable because of it.

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Topics: web strategy, marketing, user experience, usability, Google+, Websites, marissa mayer

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