The Vanguard View: Insight for Association Websites

The Conference-Klout Experiment: The Results Show

Posted by Ray van Hilst on Thu, Sep 06, 2012

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Topics: web strategy, ASAE, Ray van Hilst, Uncategorized, twitter, Klout, Experiment, social media

5 Quick Tips For Your Association Twitter Account

Posted by Chris Bonney on Sat, Sep 01, 2012

Who knew that Twitter would become a major marketing tool for associations? Probably the same people who thought Facebook would be a great way to connect people with associations. Like it or not, all associations have a place in the Twitterverse – including yours.

But just because Twitter is one of the fastest-growing social media site in the world doesn’t mean your association will explode with new members and even attendees as soon as you create a Twitter handle.

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Topics: Tactics, twitter, web 2.0, checklist, social media, associations

The Klout-Conference Connection

Posted by Ray van Hilst on Fri, Aug 03, 2012

I know. I know. I whined in an earlier post about my Klout score going down. But then I realized…

I’m going to #asae12 next week!

(also known as “ASAE 2012 Annual Meeting” for the hashtag impaired)


When I attend conferences or education events, I’m one of those people with the iPhone/iPad/computer busy tweeting away comments, asking questions, and nodding my head in agreement up at one of my fellow attendees’ Tweets.

So I wondered… “What is this going to do to my Klout score? What is the cumulative effect on Klout scores for all of the Tweeps actively participating?”

Which leads us to the Conference/Klout Connection Experiment.

    • Capture pre-meeting Klout scores and Twitter Profiles

    • Follow-up after the meeting to collect Klout scores and other data

    • Analyze and see if there are patterns in the changes (or if there even are any changes)

If you are curious and want to participate, fill out this quick survey.


Then Tweet away and have fun. After the meeting, I’ll email everyone with the link to the post-meeting survey.

And if you would like to discuss or take a look at some of the preliminary results – Tweet me (@rvanhilst) or come by the Higher Logic booth (booth #617) where I will be hanging out.

Oh…. And thanks for participating in my experiment.


Disclaimers:

    • This experiment is for fun, curiosity and information only. Unless you request it, I will only email you to follow-up or share the results. 

    • Vanguard Technology is a Higher Logic Solutions Partner and will be participating in their booth.

Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. Connect with him @rvanhilst or rvanhilst(at)vtcus.com.


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Topics: ASAE, Ray van Hilst, Uncategorized, twitter, Klout, Experiment, social media

Social Engagement Tips: Recap from Higher Logic's Social Networking Success Tour

Posted by Ray van Hilst on Tue, Jun 05, 2012

This guest post is from Alicia Leonard, Vanguard's Online Community Specialist.

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Topics: Tactics, web 2.0, higher logic, social media

Amazon Trick Could Get You More Members Or Why A Confirmation Page Is Your Most Important Salesperson

Posted by Chris Bonney on Thu, Feb 16, 2012

Have you purchased from Amazon.com lately?

If so, you've hopefully noticed the new share feature they've added on their purchase confirmation page.

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Topics: web strategy, Tactics, twitter, facebook, Chris Bonney, social media, Websites, associations

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like scoop.it and squidoo.com make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

Find Your Association's Creative Strategy for Social Media

Posted by Ray van Hilst on Wed, Feb 01, 2012

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Topics: web strategy, ASAE, Ray van Hilst, Delcor, video, Kiki L'Italien, social media, Pinterest

What Online Community Managers Want You To Know

Posted by Chris Bonney on Thu, Dec 08, 2011

First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here.

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Topics: web strategy, ASAE, marketing, Chris Bonney, tech11, social media, association technology, associations

Informz Users Conference Big Idea - Email Really IS Social

Posted by Ray van Hilst on Tue, Sep 20, 2011

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Topics: Communications, Ray van Hilst, Uncategorized, social media, informz, email marketing, social media guidelines

Make Sharing Part of Your Web Strategy

Posted by Ray van Hilst on Tue, Mar 29, 2011

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Topics: web strategy, Ray van Hilst, facebook, social media, sharing, addthis, Websites

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