Who knew that Twitter would become a major marketing tool for associations? Probably the same people who thought Facebook would be a great way to connect people with associations. Like it or not, all associations have a place in the Twitterverse – including yours.
But just because Twitter is one of the fastest-growing social media site in the world doesn’t mean your association will explode with new members and even attendees as soon as you create a Twitter handle.
I know. I know. I whined in an earlier post about my Klout score going down. But then I realized…
(also known as “ASAE 2012 Annual Meeting” for the hashtag impaired)
When I attend conferences or education events, I’m one of those people with the iPhone/iPad/computer busy tweeting away comments, asking questions, and nodding my head in agreement up at one of my fellow attendees’ Tweets.
So I wondered… “What is this going to do to my Klout score? What is the cumulative effect on Klout scores for all of the Tweeps actively participating?”
Which leads us to the Conference/Klout Connection Experiment.
Capture pre-meeting Klout scores and Twitter Profiles
Follow-up after the meeting to collect Klout scores and other data
Analyze and see if there are patterns in the changes (or if there even are any changes)
If you are curious and want to participate, fill out this quick survey.
Then Tweet away and have fun. After the meeting, I’ll email everyone with the link to the post-meeting survey.
And if you would like to discuss or take a look at some of the preliminary results – Tweet me (@rvanhilst) or come by the Higher Logic booth (booth #617) where I will be hanging out.
Oh…. And thanks for participating in my experiment.
This experiment is for fun, curiosity and information only. Unless you request it, I will only email you to follow-up or share the results.
I also think Klout scores are an inaccurate measurement of true influence. But since it’s a tool that’s out there, let’s play with it. I could go on, but Maggie McGary captures many of my sentiments in this post better than I can here.
Vanguard Technology is a Higher Logic Solutions Partner and will be participating in their booth.
Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. Connect with him @rvanhilst or rvanhilst(at)vtcus.com.
If so, you've hopefully noticed the new share feature they've added on their purchase confirmation page.
The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.
Do the searching for your members. Content curation sites like scoop.it and squidoo.com make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?
First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here.