The Vanguard View: Insight for Association Websites

3 Ways To Future-Proof Your Association Website

Posted by Chris Bonney on Mon, Apr 08, 2013

The proliferation of tablets, smartphones and new paradigm websites like Pinterest as well as forward-thinking mobile apps like Vine can easily lead an association to ask, "What's next?". Or more importantly, "What should I be doing to stay relevant online in this fast-changing world?"

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Topics: crowdsourcing, members only, the future, responsive web design, best practices, association technology

What Associations Can Learn From the Harlem Shake

Posted by Chris Bonney on Wed, Feb 27, 2013

There’s an irony in an association doing their own version of the Harlem Shake as one of our clients did recently.

Kudos to PCMA for knowing their members’ personalities and having the openness and transparency to participate in this red hot meme. They understand their industry would embrace it and credit them with relevance.  And honestly, it’s a great version. Well done.

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Topics: web strategy, members only, sxsw, content strategy

5 Things You Can Do To Improve Your Website Now

Posted by Chris Bonney on Sat, May 21, 2011

1. Title Tag

Help Google find you. The title tag of your page (the words that appear in the very, very top of your browser in the upper left) is one of the major elements that Google considers. It should include the keywords you hope people are putting into Google to find you. It shouldn't just say "Home" or "About Us". Make it like, "The best karaoke enthusiast organization in the United States," assuming you believe people might be searching "karaoke enthusiast organization" in Google to find you. Simple fix, big results in your search engine ranking.

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Topics: usability, Chris Bonney, members only, blogs, website redesign, mobile, Websites, associations

Blow Up Your Members' Only Area Immediately

Posted by Chris Bonney on Wed, Jul 01, 2009

Chris Anderson has a new book out that has started quite a buzz on the blogosphere.

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Topics: free, web strategy, web 2.0, social media, members only, association technology, associations

Why Members Don't Log On To Your Website: Part 1 of 3

Posted by Chris Bonney on Tue, Mar 31, 2009

We can't seem to get our members to log in

One of the main complaints we hear from organizations, especially healthcare groups, is that members don't log in to their website. We've pursued many reasons for this phenomenon over the years:

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Topics: log in, web strategy, members only, associations

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