The Vanguard View: Insight for Association Websites

4 Reasons Why Your Association Needs a Content Marketing Strategy

Posted by Chris Bonney on Mon, Jun 20, 2016

The science is in: on an average, we are exposed to over 5,000 marketing messages per day.

Overwhelmed by sales pitches, offers, and ads, your members are trying to cut through the clutter of life by fast-forwarding TV shows, installing ad-blockers and subscribing to ad-free online platforms.

To stand out from the noise, you must create messages that your target audience wants to read.

The old marketing adage still stands true: “Teach, don’t sell.”

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Topics: marketing, content strategy, association websites

Defining Your Markets for Campaign Efficiency

Posted by Ray van Hilst on Thu, Jun 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association.

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Topics: web strategy, Communications, marketing, content strategy

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like and make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

What Online Community Managers Want You To Know

Posted by Chris Bonney on Thu, Dec 08, 2011

First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here.

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Topics: web strategy, ASAE, marketing, Chris Bonney, tech11, social media, association technology, associations

Site of the Week: iCharts

Posted by Chris Bonney on Fri, Aug 06, 2010

When I think about iCharts, I think about:

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Topics: marketing, web 2.0, Metrics, charts, measurement, Websites

What Google Can Teach You About Your Website

Posted by Chris Bonney on Thu, May 20, 2010

I admire Marissa Mayer at Google. She's the Vice President, Search Products & User Experience at the search giant. In essence, she's the one responsible for keeping Google's home page as simple as it remains today. Not an easy feat. She's loved and hated by many, but she's maintained her integrity and beliefs about user experience and Google remains profitable because of it.

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Topics: web strategy, marketing, user experience, usability, Google+, Websites, marissa mayer

Guest Post: Why 2010 Is The Year For Mobile

Posted by Chris Bonney on Mon, Apr 12, 2010

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Topics: marketing, mobile, associations

Why A Simple, Dynamic, Interactive, User-Friendly Website Isn't Enough

Posted by Chris Bonney on Wed, Mar 17, 2010

We read a lot of website RFPs that throw these descriptors (simple, dynamic, interactive, user-friendly) around quite often. In fact, in 10 years I don't think I've seen a website RFP that hasn't included at least one of these terms. Others include:

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Topics: marketing, Proposal, requirements, RFP, website redesign, Websites

CMS For Associations: How It Can Affect Your Brand

Posted by Chris Bonney on Thu, Mar 04, 2010

Jacqui Olkin of Olkin Communications Consulting is, among other things, a website usability expert. She understands the subtleties of web design and how to mesh them with the unique needs of your membership online.

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Topics: marketing, usability, olkin, CMS, associations

5 Questions Series: Lisa Claydon from CK Marketing - Why Email Marketing Matters More Than Ever For Associations

Posted by Chris Bonney on Wed, Jan 13, 2010

Welcome to the Vanguard Technology 5 Questions Series where we ask an association professional who is doing unique and innovative things with technology to share with us what it’s like to be them. The purpose of this series is to help association professionals learn  how to better use technology to streamline operations or attract more members.

The format for the 5 Questions Series is that one question is answered in writing right here on our blog and the other four are answered in a recorded interview that you can listen to now or download to listen to later.

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Topics: 5 Question Series, podcast, web strategy, marketing, email marketing, association technology

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