The Vanguard View: Insight for Association Websites

Social Engagement Tips: Recap from Higher Logic's Social Networking Success Tour

Posted by Ray van Hilst on Tue, Jun 05, 2012

This guest post is from Alicia Leonard, Vanguard's Online Community Specialist.

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Topics: Tactics, web 2.0, higher logic, social media

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like and make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

7 Secrets To Launching A Successful Social Network

Posted by Chris Bonney on Mon, Jan 18, 2010

I’ll be part of a webinar put on by Higher Logic Thursday, January 21 at 1pm Central called " 7 Secrets to a Successful Social Networking Launch." Learn when the right time to launch a social network really is. It might not be what you think. Find out who THE most important person to include in your social network is. And much more!
If you're considering a new social network or have one and want to get it to the next level, this webinar is for you.
Update: View the recorded webinar.
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Topics: web 2.0, higher logic, facebook, social media, webinar

Association Social Networking Strategy Checklist: 10 Things To Do First

Posted by Chris Bonney on Fri, Oct 30, 2009

What's First?

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Topics: web strategy, web 2.0, checklist, higher logic, facebook, social media

Get A Behind-The-Scenes Look At What It Takes To Build A Community Online

Posted by Chris Bonney on Wed, Oct 21, 2009

I'll be part of a webinar put on by Higher Logic tomorrow, Thursday, October 22 at 1pm Central. It will be a case study webinar on the building of a community from the eyes of the association and the vendor. PromaxBDA recently launched a new website, community and custom awards module. Come to this webinar to find out what it really takes to get a Web 2.0 project off the ground. This one promises to be full of useful, real-world insights. Don't miss it.

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Topics: case study, promaxbda, vanguard technology, Communications, web 2.0, higher logic, social media, webinar, Websites

Upcoming Webinar: Social Networking - What Every Association Needs To Know

Posted by Chris Bonney on Tue, Feb 03, 2009

Yes, you've heard of social networking by now. You know the basics, but now you need more!

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Topics: townhall, higher logic, collaboration, social media, webinar, associations

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