Drive down any street at this time of year and a brief glance at all the real estate signs tells us a new season is approaching. Moving season.
When was the last time you logged into your Google Analytics account? If you’re like me and wear multiple hats with “Analytics Guru” being hat number 8 or 9, probably not in a while. So when I logged in earlier this week to check out the fuss about “Universal Analytics” I did a double take. (More on “Universal Analytics” in a minute.)
My beloved categories and other key metrics had changed by name or location. I’m used to seeing Visits and Unique Visitors and did a double take to see new terms including “Sessions” and “Users.” I’m used to using these terms in a web development, but my Google Analytics brain wasn’t ready for the shift.
Webmaster - a person responsible for the creation or maintenance of a Web site especially for a company or organization.
This week’s announcement that Amazon.com founder Jeff Bezos is buying The Washington Post is big news here in the nation’s capital. We all know the newspaper industry has been (and is going) through turmoil and upheaval. Major newspapers have laid off editorial staff with a dismissive phone call and more are on the auction block.
However this news is personally comforting knowing since the newspaper I grew up reading will now be shepherded toward its future by a proven innovator who takes the long term view instead of eyeing the next quarter’s profits.
Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association.
Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.” And every marketing expert out there is declaring, “Content marketing is the new black.”
The more we read, associations should be relieved because they are already on the leading edge of this trend. Searchengineland.com points out the key elements to successful content marketing: content, distribution and trust.