The Vanguard View: Insight for Association Websites

The Agony of Delete: 3 Easy Ways to Clean Up Your Content

Posted by Ray van Hilst on Thu, Aug 07, 2014

Today's guest post is written by Susan Young, CEO at Get In Front Communications. Connect with Susan on Twitter at @sueyoungmedia or by email.

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Topics: best practices, content strategy

Moving Day: Is Your Association Website Content Ready for Its New Home?

Posted by Ray van Hilst on Wed, May 21, 2014

Drive down any street at this time of year and a brief glance at all the real estate signs tells us a new season is approaching. Moving season.

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Topics: web governance, web operations, content strategy

Impending Google Analytics Changes: What It Means for Your Association Website

Posted by Ray van Hilst on Thu, Apr 24, 2014

When was the last time you logged into your Google Analytics account?  If you’re like me and wear multiple hats with “Analytics Guru” being hat number 8 or 9, probably not in a while. So when I logged in earlier this week to check out the fuss about “Universal Analytics” I did a double take. (More on “Universal Analytics” in a minute.)

My beloved categories and other key metrics had changed by name or location. I’m used to seeing Visits and Unique Visitors and did a double take to see new terms including “Sessions” and “Users.” I’m used to using these terms in a web development, but my Google Analytics brain wasn’t ready for the shift.

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Topics: web operations, Google Analytics, content strategy

9 Critical Points to the New Association Membership Model

Posted by Ray van Hilst on Wed, Nov 13, 2013

Today's guest post is written by Susan Young, CEO at Get In Front Communications.  Connect with Susan on Twitter at @sueyoungmedia or by email.

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Topics: web strategy, content strategy

Skills of the Modern Association Website Manager

Posted by Ray van Hilst on Mon, Oct 28, 2013

 

Webmaster - a person responsible for the creation or maintenance of a Web site especially for a company or organization.

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Topics: web strategy, Google Analytics, content strategy, association websites

7 Secrets of a Master Digital Story Teller

Posted by Ray van Hilst on Wed, Aug 21, 2013

 

Today's guest post is written by Susan Young, CEO at Get In Front Communications.  Connect with Susan on Twitter at @sueyoungmedia or by email.

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Topics: guest posts, web strategy, Communications, content strategy

Why Jeff Bezos buying The Washington Post is great for associations

Posted by Ray van Hilst on Thu, Aug 08, 2013

This week’s announcement that Amazon.com founder Jeff Bezos is buying The Washington Post is big news here in the nation’s capital. We all know the newspaper industry has been (and is going) through turmoil and upheaval.  Major newspapers have laid off editorial staff with a dismissive phone call and more are on the auction block.

However this news is personally comforting knowing since the newspaper I grew up reading will now be shepherded toward its future by a proven innovator who takes the long term view instead of eyeing the next quarter’s profits.

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Topics: web strategy, Websites, content strategy

Defining Your Markets for Campaign Efficiency

Posted by Ray van Hilst on Thu, Jun 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association.

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Topics: web strategy, Communications, marketing, content strategy

Is Your Association Website Full Of Gobbledygook?

Posted by Chris Bonney on Thu, May 23, 2013

 

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Topics: associations now, copywriting, content strategy, associations, association websites

If Content Marketing is the new black, why are associations wearing plaid?

Posted by Ray van Hilst on Wed, Apr 10, 2013

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic.  SEO agencies change overnight into “Content Marketing Agencies.”  And every marketing expert out there is declaring, “Content marketing is the new black.”

The more we read, associations should be relieved because they are already on the leading edge of this trend.  Searchengineland.com points out the key elements to successful content marketing: content, distribution and trust.

  • Content – Associations have journals, magazines, newsletters, industry reports, seminars, continuing education and more.
  • Distribution – Associations already have established publication distribution, websites, annual conferences, social media channels, grassroots advocacy, evangelist members and other channels.
  • Trust – Associations are the recognized, unbiased leaders for their industry with these same for profit marketers paying dues as members of the association.
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Topics: web strategy, CMS, content management system, content strategy, association websites

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