The Vanguard View: Insight for Association Websites

5 Urgent Questions To Ask Of Your Association's Website Content

Posted by Chris Bonney on Mon, May 22, 2017


Timely. Relevant. Meaningful. Ideally, these terms
should describe at least some of your association’s website content. 
And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. And, if not, how do you make it so?

Here are 5 questions you should be asking of your content today to ensure your staff are not spinning their wheels publishing content that isn't working. 

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Topics: content strategy, association websites, association SEO

The 5 Things All Association Websites Must Have

Posted by Chris Bonney on Tue, Feb 21, 2017


As you consider the state of your web presence for 2017 and beyond, take a moment to consider these 5 things that we believe every association website should have…as of today.

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Topics: content strategy, association websites, personalization

Does Your Association Website Need a Remodel Or a Redesign?

Posted by Chris Bonney on Fri, Jul 08, 2016

We fielded a survey a few months ago to find out how often associations redesign their website and how they manage their sites.  One of the most amazing things we found was this:

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Topics: association website design, best practices, content management system, content strategy

4 Reasons Why Your Association Needs a Content Marketing Strategy

Posted by Chris Bonney on Mon, Jun 20, 2016

The science is in: on an average, we are exposed to over 5,000 marketing messages per day.

Overwhelmed by sales pitches, offers, and ads, your members are trying to cut through the clutter of life by fast-forwarding TV shows, installing ad-blockers and subscribing to ad-free online platforms.

To stand out from the noise, you must create messages that your target audience wants to read.

The old marketing adage still stands true: “Teach, don’t sell.”

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Topics: marketing, content strategy, association websites

The 5 Essentials of Association Website Content Strategy

Posted by Chris Bonney on Mon, May 09, 2016

ContentStrategyMay16.jpg

Back in the good old days of the internet, “create and they will come” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you.  But things have changed. 

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Topics: content management system, content strategy, content

2016’s New Years Resolutions for Association Websites

Posted by Ray van Hilst on Mon, Jan 04, 2016

It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better.  But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions. 

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Topics: web governance, web strategy, Google Analytics, content strategy, association websites

Remove the Kitchen Sink from Your Website Homepage

Posted by Ray van Hilst on Fri, Oct 23, 2015

We’ve been doing a lot of usability studies and user interviews for a variety of client websites recently. And there’s one specific comment that just about everyone says about their association’s website...

There’s too much stuff!!

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Topics: web strategy, usability, content strategy

5 Easy Content Hacks For Your Association Website

Posted by Chris Bonney on Wed, Jul 15, 2015

Content is king on your association website. We just established that last month

So, then if that's true, how do we keep content churning online for your organization?

How do we make sure search engines find you relevant and your members find you indispensable?

If you're a large organization with a content team, you may have a handle on this, but if you're a strapping smaller staffed organization who wants some ideas on how to publish great content fast, check out this list of 5 great ways to creatively re-purpose existing content and/or re-think where your content can come from.

The effect? Dazzle your members instantly!

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Topics: content strategy, association websites

Content is King! Make it Regal with 3 Questions for Your Association Website.

Posted by Chris Bonney on Tue, Jun 16, 2015

While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown.

Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. Convert pauper content to instant royalty by applying these 3 questions to every word, image, feed or video on your association website today.

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Topics: web governance, content strategy, association websites

Taxonomy, Categories and Sitefinity – Organization Meets Presentation

Posted by Ray van Hilst on Tue, Oct 21, 2014

“Taxonomy – a scheme of classification”

One of the most powerful features of the Sitefinity Content Management System is the ability to assign a taxonomy to content, allowing website managers to filter, sort and display content based on a set of defined categories.

However while most of our clients are excited about the potential of using the CMS taxonomy, we typically first hear “What’s a taxonomy? And how will the CMS use it?”

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Topics: best practices, content strategy

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