The Vanguard View: Insight for Association Websites

6 Warning Signs Your Association’s Website Copy Needs Help

Posted by Chris Bonney on Wed, Aug 30, 2017

In a world where the Web can make you feel as vulnerable as it does powerful, your association's website copy – the words on the page – is gratefully something you can control with ease. So why is it that so many associations still have challenges creating Web pages that generate interest and engagement?

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Topics: copywriting, association website design, content management system, content

10 Things to Consider When Choosing the Right CMS for Your Association.

Posted by Chris Bonney on Mon, Jan 09, 2017

It could be argued that the content management system (CMS) is the most important element of your site.

Sure, having a credible and professional association website is paramount, too, but an efficient CMS is a bedrock upon which you can build stellar digital experiences. Unless your users get a consistent experience across sites, channels, and devices, any attempt to engage them will likely fail.

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Topics: CMS, content management system, association websites

Does Your Association Website Need a Remodel Or a Redesign?

Posted by Chris Bonney on Fri, Jul 08, 2016

We fielded a survey a few months ago to find out how often associations redesign their website and how they manage their sites.  One of the most amazing things we found was this:

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Topics: association website design, best practices, content management system, content strategy

The 5 Essentials of Association Website Content Strategy

Posted by Chris Bonney on Mon, May 09, 2016

ContentStrategyMay16.jpg

Back in the good old days of the internet, “create and they will come” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you.  But things have changed. 

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Topics: content management system, content strategy, content

5 Reasons Your Website Is the Hub of your Marketing Technology

Posted by Ray van Hilst on Mon, Dec 07, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

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Topics: ASAE, content management system, association websites

The #Tech13 Top 10 List – It really is "The Most Wonderful Time of the Year"

Posted by Ray van Hilst on Mon, Dec 02, 2013

This week is one of my favorite weeks of the year as it is time for the 2013 ASAE Technology Conference and Expo.  And this year is a bit more exciting for us at Vanguard Technology because we’ve put together an exciting booth and will be participating in the expo portion of the conference (Hint: Stop by Booth 1132 to say “Hi!” or pick up a giveaway like a tee shirt with the cool design you see to the right).

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Topics: web strategy, ASAE, association website design, association technology, content management system, association websites

What to Know Before an Association Website Redesign – Practical Advice

Posted by Ray van Hilst on Tue, Jun 18, 2013

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Topics: web strategy, website redesign, content management system

If Content Marketing is the new black, why are associations wearing plaid?

Posted by Ray van Hilst on Wed, Apr 10, 2013

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic.  SEO agencies change overnight into “Content Marketing Agencies.”  And every marketing expert out there is declaring, “Content marketing is the new black.”

The more we read, associations should be relieved because they are already on the leading edge of this trend.  Searchengineland.com points out the key elements to successful content marketing: content, distribution and trust.

  • Content – Associations have journals, magazines, newsletters, industry reports, seminars, continuing education and more.
  • Distribution – Associations already have established publication distribution, websites, annual conferences, social media channels, grassroots advocacy, evangelist members and other channels.
  • Trust – Associations are the recognized, unbiased leaders for their industry with these same for profit marketers paying dues as members of the association.
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Topics: web strategy, CMS, content management system, content strategy, association websites

Encouraging “Play” for Association Websites and Technology

Posted by Ray van Hilst on Wed, Mar 13, 2013

My third grade son is doing a school project that requires a Microsoft Powerpoint presentation. No big deal, right? Except that the teacher isn’t going to teach them how to use Powerpoint

As his teacher said:

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Topics: association website design, CMS, association technology, content management system

5 Things Your CMS Does NOT Need To Do

Posted by Chris Bonney on Tue, Dec 08, 2009

We're big fans of associations sticking to their core strengths. We feel the same way about software providers. So, it always come as a bit of a surprise to us when associations expect a content management system to do everything from update their website to stir their latte.

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Topics: ams integration, web strategy, social media, mobile, CMS, association technology, content management system, Websites, associations

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