The Vanguard View: Insight for Association Websites

Amazon Trick Could Get You More Members Or Why A Confirmation Page Is Your Most Important Salesperson

Posted by Chris Bonney on Thu, Feb 16, 2012

Have you purchased from Amazon.com lately?

If so, you've hopefully noticed the new share feature they've added on their purchase confirmation page.

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Topics: web strategy, Tactics, twitter, facebook, Chris Bonney, social media, Websites, associations

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like scoop.it and squidoo.com make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

What Online Community Managers Want You To Know

Posted by Chris Bonney on Thu, Dec 08, 2011

First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here.

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Topics: web strategy, ASAE, marketing, Chris Bonney, tech11, social media, association technology, associations

5 Things You Can Do To Improve Your Website Now

Posted by Chris Bonney on Sat, May 21, 2011

1. Title Tag

Help Google find you. The title tag of your page (the words that appear in the very, very top of your browser in the upper left) is one of the major elements that Google considers. It should include the keywords you hope people are putting into Google to find you. It shouldn't just say "Home" or "About Us". Make it like, "The best karaoke enthusiast organization in the United States," assuming you believe people might be searching "karaoke enthusiast organization" in Google to find you. Simple fix, big results in your search engine ranking.

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Topics: usability, Chris Bonney, members only, blogs, website redesign, mobile, Websites, associations

Another Cool SXSW SlideShare.net Slide Show

Posted by Chris Bonney on Tue, Mar 15, 2011

As SXSW interactive comes to a close, thought I'd top it off with a great slide show that I saw before it all started.

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Topics: web strategy, Tactics, Chris Bonney, social media, SlideShare, Events, sxsw, conference

5 Ways To Tell If Your Association Website Is A Dead Man Walking

Posted by Chris Bonney on Sun, Mar 06, 2011

One of the best films of 1995 featuring Sean Penn and Susan Sarandon was Dead Man Walking. As I consider the metaphor, while somewhat extreme (and you could even debate a bit of a harsh judgment), I can't help but think about your association's website.

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Topics: web strategy, twitter, facebook, Chris Bonney, social media, blogs, LinkedIn, association technology, Websites, associations

Social Networking Requires Change Management

Posted by Chris Bonney on Mon, Dec 13, 2010

The video below from Kevin Eikenberry really got me thinking about associations and how they approach implementing social networking tools.

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Topics: web strategy, Chris Bonney, social media, change management, kevin eikenberry, cultural change, association technology

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