The Vanguard View: Insight for Association Websites

Your new website isn’t ready for launch. And that’s OK.

Posted by Ray van Hilst on Thu, Jul 11, 2013

You’ve toiled for months. Your team has scoured every nook and cranny of your old website and spent hours making every pixel perfect for your new online home.

So, are you ready to launch?

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Topics: web development, web strategy, checklist, association website design, association websites

5 Quick Tips For Your Association Twitter Account

Posted by Chris Bonney on Sat, Sep 01, 2012

Who knew that Twitter would become a major marketing tool for associations? Probably the same people who thought Facebook would be a great way to connect people with associations. Like it or not, all associations have a place in the Twitterverse – including yours.

But just because Twitter is one of the fastest-growing social media site in the world doesn’t mean your association will explode with new members and even attendees as soon as you create a Twitter handle.

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Topics: Tactics, twitter, web 2.0, checklist, social media, associations

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like and make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

Association Social Networking Strategy Checklist: 10 Things To Do First

Posted by Chris Bonney on Fri, Oct 30, 2009

What's First?

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Topics: web strategy, web 2.0, checklist, higher logic, facebook, social media

What's Your INTERNAL Social Networking Policy?

Posted by Chris Bonney on Wed, Jul 08, 2009

The use of external social networks (e. g. Facebook, MySpace, LinkedIn) within organizations for business purposes is increasing. Use this policy template to set employee expectations and establish guidelines for appropriate use of these applications within your association.

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Topics: download, Communications, checklist, social media, associations

Does Your Association Hold Virtual Meetings?

Posted by Chris Bonney on Wed, Jun 24, 2009

Done well, virtual meetings mean saved travel dollars and greater collaboration of skilled resources. Done poorly, they can be highly unproductive, negative experiences.

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Topics: virtual meetings, Communications, checklist, associations

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