The Vanguard View: Insight for Association Websites

Content Marketing: Just Do It!

Posted by Ray van Hilst on Tue, Sep 18, 2012

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled "The Hottest Tool in Member Retention: Content!"

I took notes, got Monica to do a quick video interview after the session, and had high hopes. I started drafing this post many times and yet, the words never made it online.  But then I realized that the first point of a content marketing strategy is to just do it!

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Topics: web strategy, ASAE, Ray van Hilst, bussolati, Websites, content strategy

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