The Vanguard View: Insight for Association Websites

5 Things You Can Do To Improve Your Website Now

Posted by Chris Bonney on Sat, May 21, 2011

1. Title Tag

Help Google find you. The title tag of your page (the words that appear in the very, very top of your browser in the upper left) is one of the major elements that Google considers. It should include the keywords you hope people are putting into Google to find you. It shouldn't just say "Home" or "About Us". Make it like, "The best karaoke enthusiast organization in the United States," assuming you believe people might be searching "karaoke enthusiast organization" in Google to find you. Simple fix, big results in your search engine ranking.

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Topics: usability, Chris Bonney, website redesign, members only, mobile, blogs, associations, Websites

5 Ways To Tell If Your Association Website Is A Dead Man Walking

Posted by Chris Bonney on Sun, Mar 06, 2011

One of the best films of 1995 featuring Sean Penn and Susan Sarandon was Dead Man Walking. As I consider the metaphor, while somewhat extreme (and you could even debate a bit of a harsh judgment), I can't help but think about your association's website.

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Topics: twitter, facebook, Chris Bonney, blogs, LinkedIn, web strategy, association technology, social media, associations, Websites

Social Networking for Associations

Posted by Chris Bonney on Fri, May 22, 2009

Are your ears ringing? They should be.

Your association is no longer defined by tradition. It is no longer measured by standard practices. It is slipping in relevance every single day whether you realize it or not. And it is no longer in your control in any way.

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Topics: vanguard technology, web 2.0, blogs, association technology, social media, associations, Websites

Setting Technology Policies That Make Sense

Posted by Chris Bonney on Thu, May 14, 2009

More on this topic in future blog posts, but this is a great primer. These are the slides from a presentation by Elizabeth Weaver Engel, CAE from Beaconfire Consulting.

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Topics: marketing, blogs, SlideShare, policy, web strategy, association technology, social media, associations

Site of the Week: The Blogoclump

Posted by Chris Bonney on Sat, May 09, 2009

Okay, everyone. We have another aggregator for ya. And as Bryan Beaumont our ace developer here at Vanguard always says, "May the best aggregator win!"

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Topics: web 2.0, blogs, Site of the Week, siteoftheweek, association technology, social media, associations

Site of the Week: Beth's Blog

Posted by Chris Bonney on Fri, Apr 17, 2009

This week's blog should be an instant add to your Google Reader. Beth's blog is an absolutely brilliant blog about social media in the non-profit realm. Advanced or beginner, this blog will up your social media game overnight. Set aside a good couple of hours to take it all in. You won't be able to stop reading.

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Topics: web 2.0, blogs, Site of the Week, siteoftheweek, beths blog, association technology, social media, associations

Site of the Week: Mashable

Posted by Chris Bonney on Fri, Mar 20, 2009

So, by now you know the world of social networking, right? You know the latest on Facebook and twitter. You know how important blogs are and you understand the power of YouTube.

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Topics: web 2.0, facebook, blogs, Site of the Week, siteoftheweek, mashable, social media

How One Association Is Using Twitter

Posted by Chris Bonney on Wed, Mar 18, 2009

The popularity of twitter is hard to refute at this point. Nielsen indicates that again Twitter is the fastest growing social networking site on the Internet.  Okay, so you say, how is that relevant to my association? No one on our staff gets twitter, so surely our members don't.

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Topics: twitter, marketing, blogs, socialfish, social media

Site of the Week: Technorati

Posted by Chris Bonney on Fri, Jan 30, 2009

“If Google is the Web’s reference library, Technorati is becoming its coffee house.”  - Time magazine

Technorati is the blogosphere's definitive search engine. If you're looking to start a blog at your organization, start here. The site is full of blogging resources and lists the top 100 blogs as a reference point. For organizations already blogging, see anything these top 100 blogs do that you don't?

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Topics: web 2.0, blogs, Site of the Week, siteoftheweek, technorati, search engine, social media

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