The Vanguard View: Insight for Association Websites

You Can't Build A Website By Committee

Posted by Chris Bonney on Wed, Mar 09, 2016

It's hard for associations to hear. What don't you do by committee? That's what you're about. Getting people in the organization to get together and make decisions for the future good of the membership.

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Topics: association technology, Websites, associations

Is Your Association Website Full Of Gobbledygook?

Posted by Chris Bonney on Thu, May 23, 2013


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Topics: associations now, copywriting, content strategy, associations, association websites

7 Questions To Ask About Your Association Website

Posted by Chris Bonney on Mon, Mar 11, 2013

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Topics: web strategy, association website design, associations

5 For Friday: Darwinism and Evolution for Associations and Websites

Posted by Ray van Hilst on Fri, Mar 01, 2013

Welcome to this week’s issue of the 5 For Friday series. Starting with one of last week’s links about evolving your skills, I’ve been thinking about how associations and those of us who work with them need to continually adapt and evolve in order to stay relevant. This applies to web design, engagement, programs and everything we do.

Digital Darwinism. Evolve or else.

My local Barnes & Noble is about to close along with 1/3 of all their stores. It’s going the way of Borders, Blockbuster, Polaroid, Kodak and many more.  Brian Solis explores the concept of Digital Darwinism in an article for LinkedIn. He makes excellent points about how the pace of business is only accelerating and how every company is not only too big to fail, they are too small to fail.

Technology is a game changer and many of the organizations Brian cited recongnized the change too late. The magic question is: How are associations embracing the rapidly changing tides of technology? Or will they get left behind?

Read more at LinkedIn

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Topics: web strategy, Tactics, 5 for Friday, associations

5 For Friday: Resources & Reading for Association Web Design and Website Management

Posted by Ray van Hilst on Fri, Feb 15, 2013

Welcome to this week’s issue of our 5 For Friday series. Here are five articles or resources that caught our eye this week for people buildling and managing association websites.

Five Forces Reshaping Associations

Jeff Hurt calls out the elephant in the room with this insightful post.  The fact is that association management and the business of associations is changing at a faster and faster pace.  New technologies, nimble competitors (and not just associations) and individual expectations are changing the way associations serve their audiences.

Read more on the Velvet Chainsaw Blog

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Topics: website redesign, association website design, 5 for Friday, content strategy, associations, google anaytics

Inconsistent Website Experiences = Confused Members

Posted by Ray van Hilst on Thu, Feb 07, 2013

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Topics: members, user experience, usability, association website design, associations

Vanguard Client Spotlight: Associations in the News

Posted by Ray van Hilst on Tue, Feb 05, 2013

We love what we do at Vanguard Technology.  It’s not just building websites for any company, it’s building websites for associations.  ASAE has highlighted the great work that associations do through their Power of A campaign. But as an association industry partner, where do we fit in? As I tell team members when they start at our company… we don’t change the world. But our clients do.

I was reminded of this while catching up on my reading a few days ago and saw an article on GigaOM titled “Robodocs? Tricorders? How telemedicine will shape the future of health.”  The article points out:

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Topics: vanguard technology, association website design, associations

5 Quick Tips For Your Association Twitter Account

Posted by Chris Bonney on Sat, Sep 01, 2012

Who knew that Twitter would become a major marketing tool for associations? Probably the same people who thought Facebook would be a great way to connect people with associations. Like it or not, all associations have a place in the Twitterverse – including yours.

But just because Twitter is one of the fastest-growing social media site in the world doesn’t mean your association will explode with new members and even attendees as soon as you create a Twitter handle.

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Topics: Tactics, twitter, web 2.0, checklist, social media, associations

Amazon Trick Could Get You More Members Or Why A Confirmation Page Is Your Most Important Salesperson

Posted by Chris Bonney on Thu, Feb 16, 2012

Have you purchased from lately?

If so, you've hopefully noticed the new share feature they've added on their purchase confirmation page.

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Topics: web strategy, Tactics, twitter, facebook, Chris Bonney, social media, Websites, associations

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like and make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

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