The Vanguard View: Insight for Association Websites

Website Redesigns: What to Know Before You Start

Posted by Ray van Hilst on Thu, May 30, 2013

I wish had known about X…

If only I had thought about Y…

If I had done Z we would have launched on time…

It is natural to look back at the end of a website redesign project and realize there were things you hadn’t thought of or didn’t know before you started the project. But as the saying goes, “there are things we don’t know and then there are things we don’t know we don’t know.”

While some of our clients are seasoned web redesign pros, we also have many that have never been through a web project (much less one as complex as the redesign of an association website).

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Topics: mmcc, ASAE, website redesign, association website design, association websites

Is Your Association Website Full Of Gobbledygook?

Posted by Chris Bonney on Thu, May 23, 2013


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Topics: associations now, copywriting, content strategy, associations, association websites

If Content Marketing is the new black, why are associations wearing plaid?

Posted by Ray van Hilst on Wed, Apr 10, 2013

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic.  SEO agencies change overnight into “Content Marketing Agencies.”  And every marketing expert out there is declaring, “Content marketing is the new black.”

The more we read, associations should be relieved because they are already on the leading edge of this trend. points out the key elements to successful content marketing: content, distribution and trust.

  • Content – Associations have journals, magazines, newsletters, industry reports, seminars, continuing education and more.
  • Distribution – Associations already have established publication distribution, websites, annual conferences, social media channels, grassroots advocacy, evangelist members and other channels.
  • Trust – Associations are the recognized, unbiased leaders for their industry with these same for profit marketers paying dues as members of the association.
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Topics: web strategy, CMS, content management system, content strategy, association websites

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