The Vanguard View: Insight for Association Websites

Say NO to Stock Photography for Association Websites

Posted by Ray van Hilst on Wed, Mar 20, 2013

Images can be a powerful – if used wisely. For example, consider stock photography. Stock images are everywhere because they are easily accessible and inexpensive. But are they good to use?

Stop for a moment and tell me how many times you have seen THIS guy?

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Topics: association website design, best practices, web strategy

Encouraging “Play” for Association Websites and Technology

Posted by Ray van Hilst on Wed, Mar 13, 2013

My third grade son is doing a school project that requires a Microsoft Powerpoint presentation. No big deal, right? Except that the teacher isn’t going to teach them how to use Powerpoint

As his teacher said:

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Topics: CMS, association technology, content management system, association website design

7 Questions To Ask About Your Association Website

Posted by Chris Bonney on Mon, Mar 11, 2013

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Topics: associations, association website design, web strategy

AUDC 13 Recap: Community and Innovation for Association Websites & Technology

Posted by Ray van Hilst on Thu, Mar 07, 2013

Stop and look around your office for the biggest change of the past few years. Do you see it there on the corner of your desk? You might not want to admit it, but technology is now the most important tool you use on a daily basis.

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Topics: association management software, association website design, avectra, ams integration, audc

Best-of-breed Integrated Association Websites - The Right Choice Now More Than Ever

Posted by Michael Wiley on Tue, Mar 05, 2013

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Topics: ams integration, web strategy, association management software, association website design, Michael Wiley

5 For Friday: Website Design, Pinterest, Social Tips & More

Posted by Ray van Hilst on Fri, Feb 22, 2013

Welcome to this week’s issue of the 5 For Friday series. I don’t have a theme this week so it’s a potluck of interesting tips and news I found through this week’s reading.

Pinterest could be the number 2 social network

While we have been tweeting and worrying about Facebook likes, PInterest has roared into our collective consciousness.  Much has been written about what makes good Pinterest content and Maggie McGary even publishes her Pins of the Week.

Which is why this article from Huffington Post caught my eye because it points out how Pinterest is duking it out with Twitter for the #2 social network.  I find it interesting Google+ isn’t mentioned but for some reason the studies they used didn't query about Google+.  

Read more at Huffington Post.

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Topics: Google Analytics, Pinterest, 5 for Friday, Google+, association website design

Ignore Demographics For Your Next Website Design

Posted by Ray van Hilst on Thu, Feb 21, 2013


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Topics: responsive web design, web strategy, association website design

Association Web Design and Considerations for News Coverage

Posted by Ray van Hilst on Tue, Feb 19, 2013

We already know your association website is a destination for members. But if your mission includes “promoting the industry,” are you considering the most important audience in promoting that story?  What about journalists and the media?

We wanted to explore how association websites support public relations efforts and how organizations can tap into their website to generate news coverage. So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage.

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Topics: association website design, public relations, news

5 For Friday: Resources & Reading for Association Web Design and Website Management

Posted by Ray van Hilst on Fri, Feb 15, 2013

Welcome to this week’s issue of our 5 For Friday series. Here are five articles or resources that caught our eye this week for people buildling and managing association websites.

Five Forces Reshaping Associations

Jeff Hurt calls out the elephant in the room with this insightful post.  The fact is that association management and the business of associations is changing at a faster and faster pace.  New technologies, nimble competitors (and not just associations) and individual expectations are changing the way associations serve their audiences.

Read more on the Velvet Chainsaw Blog

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Topics: content strategy, associations, association website design, google anaytics, 5 for Friday, website redesign

5 For Friday: Resources & Reading for Web Design, Website Management and Associations

Posted by Ray van Hilst on Fri, Feb 08, 2013

Welcome to the first installment of our new 5 For Friday series. Each week, we will find 5 relevant articles or resources that relate to how associations are building and managing their websites.  Some of these might be new articles and others might be “oldie but goodies.” So grab a cup of coffee and read on.

Content Curation

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Topics: website redesign, responsive web design, association website design, 5 for Friday

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