The Vanguard View: Insight for Association Websites

You Can't Build A Website By Committee

Posted by Chris Bonney on Wed, Mar 09, 2016

It's hard for associations to hear. What don't you do by committee? That's what you're about. Getting people in the organization to get together and make decisions for the future good of the membership.

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Topics: association technology, Websites, associations

How To Work With Your Website Vendor For A Winning Association Website

Posted by Chris Bonney on Wed, May 20, 2015

Websites, email marketing, membership software, and online event registration are the bricks that pave the road to Internet success for most associations. Members expect to be served online, and your staff relies on being connected to headquarters from virtually anywhere.

Of course, as your technology needs grow, so does the reliance on your technology vendor. And if your technology vendor isn't responsive or isn't speaking your language, that road to success can go from smooth to bumpy in a hurry.

If you've found your organization struggling to sync up with your technology supplier, fear not: There is good news. Below are five key success factors to help you build or renew a positive relationship with your technology vendor.

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Topics: Vendor Relations, association technology, association websites

The #Tech13 Top 10 List – It really is "The Most Wonderful Time of the Year"

Posted by Ray van Hilst on Mon, Dec 02, 2013

This week is one of my favorite weeks of the year as it is time for the 2013 ASAE Technology Conference and Expo.  And this year is a bit more exciting for us at Vanguard Technology because we’ve put together an exciting booth and will be participating in the expo portion of the conference (Hint: Stop by Booth 1132 to say “Hi!” or pick up a giveaway like a tee shirt with the cool design you see to the right).

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Topics: web strategy, ASAE, association website design, association technology, content management system, association websites

Disappearing passwords. Who can access your web based tools?

Posted by Ray van Hilst on Mon, Nov 04, 2013

This is a updated version of a post from my personal blog. This situation came up with a client last week and I realized that this reminder is still relevant.  Yes, people (and associations) lose passwords.

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Topics: online tools, web governance, association technology

3 Ways To Future-Proof Your Association Website

Posted by Chris Bonney on Mon, Apr 08, 2013

The proliferation of tablets, smartphones and new paradigm websites like Pinterest as well as forward-thinking mobile apps like Vine can easily lead an association to ask, "What's next?". Or more importantly, "What should I be doing to stay relevant online in this fast-changing world?"

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Topics: crowdsourcing, members only, the future, responsive web design, best practices, association technology

Encouraging “Play” for Association Websites and Technology

Posted by Ray van Hilst on Wed, Mar 13, 2013

My third grade son is doing a school project that requires a Microsoft Powerpoint presentation. No big deal, right? Except that the teacher isn’t going to teach them how to use Powerpoint

As his teacher said:

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Topics: association website design, CMS, association technology, content management system

5 Critical Association Web Strategies For 2012

Posted by Chris Bonney on Fri, Feb 03, 2012

1. Leverage What Works.

The Internet is full of “good enough” information. Trying to be all things to all members is the kiss of death online in 2012. Determine what’s working on your website, what your members seem to gravitate toward, and do more of that. Don’t be afraid to cut content for the sake of doing fewer things better.

2. Curate.

Do the searching for your members. Content curation sites like scoop.it and squidoo.com make it drop dead simple for people to cull niche content for specialized audiences. Is there a way to curate your organizational or industry content in a relevant and meaningful way for your members? When isn’t making your members’ lives easier a killer member benefit?

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Topics: web strategy, marketing, twitter, web 2.0, checklist, higher logic, facebook, Chris Bonney, social media, website redesign, Google+, association technology, Websites, associations

Vanguard's 2011 Holiday Productivity and Tech Tool Round Up

Posted by Ray van Hilst on Wed, Dec 21, 2011

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Topics: online tools, Communications, Ray van Hilst, Tactics, collaboration, productivity, association technology

What Online Community Managers Want You To Know

Posted by Chris Bonney on Thu, Dec 08, 2011

First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here.

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Topics: web strategy, ASAE, marketing, Chris Bonney, tech11, social media, association technology, associations

5 Ways To Tell If Your Association Website Is A Dead Man Walking

Posted by Chris Bonney on Sun, Mar 06, 2011

One of the best films of 1995 featuring Sean Penn and Susan Sarandon was Dead Man Walking. As I consider the metaphor, while somewhat extreme (and you could even debate a bit of a harsh judgment), I can't help but think about your association's website.

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Topics: web strategy, twitter, facebook, Chris Bonney, social media, blogs, LinkedIn, association technology, Websites, associations

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