The Vanguard View: Insight for Association Websites

5 Reasons Your Website Is the Hub of your Marketing Technology

Posted by Ray van Hilst on Mon, Dec 07, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

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Topics: ASAE, content management system, association websites

The #Tech13 Top 10 List – It really is "The Most Wonderful Time of the Year"

Posted by Ray van Hilst on Mon, Dec 02, 2013

This week is one of my favorite weeks of the year as it is time for the 2013 ASAE Technology Conference and Expo.  And this year is a bit more exciting for us at Vanguard Technology because we’ve put together an exciting booth and will be participating in the expo portion of the conference (Hint: Stop by Booth 1132 to say “Hi!” or pick up a giveaway like a tee shirt with the cool design you see to the right).

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Topics: ASAE, association website design, association technology, content management system, web strategy, association websites

Website Redesigns: What to Know Before You Start

Posted by Ray van Hilst on Thu, May 30, 2013

I wish had known about X…

If only I had thought about Y…

If I had done Z we would have launched on time…

It is natural to look back at the end of a website redesign project and realize there were things you hadn’t thought of or didn’t know before you started the project. But as the saying goes, “there are things we don’t know and then there are things we don’t know we don’t know.”

While some of our clients are seasoned web redesign pros, we also have many that have never been through a web project (much less one as complex as the redesign of an association website).

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Topics: mmcc, ASAE, website redesign, association website design, association websites

Content Marketing: Just Do It!

Posted by Ray van Hilst on Tue, Sep 18, 2012

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled "The Hottest Tool in Member Retention: Content!"

I took notes, got Monica to do a quick video interview after the session, and had high hopes. I started drafing this post many times and yet, the words never made it online.  But then I realized that the first point of a content marketing strategy is to just do it!

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Topics: Websites, Ray van Hilst, bussolati, content strategy, web strategy, ASAE

The Conference-Klout Experiment: The Results Show

Posted by Ray van Hilst on Thu, Sep 06, 2012

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Topics: Ray van Hilst, Uncategorized, twitter, Klout, Experiment, web strategy, social media, ASAE

The Klout-Conference Connection

Posted by Ray van Hilst on Fri, Aug 03, 2012

I know. I know. I whined in an earlier post about my Klout score going down. But then I realized…

I’m going to #asae12 next week!

(also known as “ASAE 2012 Annual Meeting” for the hashtag impaired)

When I attend conferences or education events, I’m one of those people with the iPhone/iPad/computer busy tweeting away comments, asking questions, and nodding my head in agreement up at one of my fellow attendees’ Tweets.

So I wondered… “What is this going to do to my Klout score? What is the cumulative effect on Klout scores for all of the Tweeps actively participating?”

Which leads us to the Conference/Klout Connection Experiment.

    • Capture pre-meeting Klout scores and Twitter Profiles

    • Follow-up after the meeting to collect Klout scores and other data

    • Analyze and see if there are patterns in the changes (or if there even are any changes)

If you are curious and want to participate, fill out this quick survey.

Then Tweet away and have fun. After the meeting, I’ll email everyone with the link to the post-meeting survey.

And if you would like to discuss or take a look at some of the preliminary results – Tweet me (@rvanhilst) or come by the Higher Logic booth (booth #617) where I will be hanging out.

Oh…. And thanks for participating in my experiment.


    • This experiment is for fun, curiosity and information only. Unless you request it, I will only email you to follow-up or share the results. 

    • Vanguard Technology is a Higher Logic Solutions Partner and will be participating in their booth.

Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. Connect with him @rvanhilst or rvanhilst(at)

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Topics: Ray van Hilst, Uncategorized, twitter, Klout, Experiment, social media, ASAE

Do's and Don'ts of Website Redesigns

Posted by Ray van Hilst on Tue, May 15, 2012


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Topics: Websites, Ray van Hilst, Tactics, ASRT, project management, mmcc, ASAE, Delcor, website redesign

Find Your Association's Creative Strategy for Social Media

Posted by Ray van Hilst on Wed, Feb 01, 2012

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Topics: Ray van Hilst, Delcor, Pinterest, video, Kiki L'Italien, web strategy, social media, ASAE

What Online Community Managers Want You To Know

Posted by Chris Bonney on Thu, Dec 08, 2011

First, thanks to all that attended my "The Biggest Challenges with Private Online Communities and the Secrets to Overcoming Them" session yesterday at ASAE with Paul Schneider. You can download the PPT here.

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Topics: ASAE, Chris Bonney, marketing, tech11, web strategy, association technology, social media, associations

Guest Post: The Truth About Recruiting Younger Members

Posted by Chris Bonney on Mon, Nov 30, 2009

What's been said on the topic

There was a lively discussion recently on the ASAE list serv about recruiting younger members and the difficulties around successfully accomplishing such a feat. Some felt it's a generational thing while others took the "kids these days" mindset. I was deeply impressed with one response on the list serv from a person who not only articulated the truth about recruiting younger members very succinctly, but used statistics to back it up.

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Topics: Communications, web 2.0, ASAE, association laboratory, younger members, web strategy, social media

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