The Vanguard View: Insight for Association Websites

Guest Post: The Quest For The Amazon-Like User Experience

Posted by Chris Bonney on Mon, Mar 08, 2010

This is my first blog post for Vanguard Technology, so allow me to introduce myself. I’m an advocate for people who use Web sites. I help make sites more usable, through usability testing and user-centered design. If you don’t think people should need a secret decoder ring to understand a Web site, I agree. If you believe Web sites should give us what we want--quickly and easily--I’m with you.

I ask a lot of questions in my work. I always ask usability test participants what sites they like and what they like about them. I ask the same of clients who are planning a site redesign. I also ask associations how they think their site should serve the needs of their members, and I ask members what they want from their association’s site.

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Topics: web strategy, Communications, usability, Amazon, olkin communications, Websites, associations

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