The Vanguard View: Insight for Association Websites

The 5 Essentials of Association Website Content Strategy

Posted by Chris Bonney on Mon, May 09, 2016

ContentStrategyMay16.jpg

Back in the good old days of the internet, “create and they will come” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you.  But things have changed. 

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Topics: content management system, content strategy, content

Your Association Website Needs A Redesign, If...

Posted by Chris Bonney on Wed, Apr 06, 2016

If any or all of these items are true about your association's website, it's probably time to consider a website redesign. The advent of tablets and increased mobile Internet usage, even sites just a few years old may need a bit of an overhaul. 

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Topics: web strategy, website redesign, website of the future, responsive web design

You Can't Build A Website By Committee

Posted by Chris Bonney on Wed, Mar 09, 2016

It's hard for associations to hear. What don't you do by committee? That's what you're about. Getting people in the organization to get together and make decisions for the future good of the membership.

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Topics: association technology, Websites, associations

Infographic: Insider Tips for CMS and AMS Integrations (and more)

Posted by Ray van Hilst on Wed, Feb 03, 2016

Website and association management software integrations are a lot like sex when you’re a teenager… everyone talks about it, it seems like everyone is doing it, and you think they are doing it more and better than you.

But it doesn’t need to be that way. Just like we all matured (or some of us did) and learned better, there is a route to “integration maturity.”  Let’s start with getting some facts out of the way. 

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Topics: ams integration, web strategy, association management software

How Much Does It Cost to Design An Association Website?

Posted by Chris Bonney on Tue, Jan 19, 2016

After “how long will it take” the other question we most often hear is “how much does a website design project cost?”  Well, the short answer is... it depends.

Just like building a new house, you can design and build a townhouse, a ranch-style rambler… or a McMansion. It depends on how much “stuff” you have, how many rooms you need and how you plan to use it. 

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Topics: web governance, web strategy, website redesign, budget

2016’s New Years Resolutions for Association Websites

Posted by Ray van Hilst on Mon, Jan 04, 2016

It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better.  But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions. 

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Topics: web governance, web strategy, Google Analytics, content strategy, association websites

5 Reasons Your Website Is the Hub of your Marketing Technology

Posted by Ray van Hilst on Mon, Dec 07, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

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Topics: ASAE, content management system, association websites

Remove the Kitchen Sink from Your Website Homepage

Posted by Ray van Hilst on Fri, Oct 23, 2015

We’ve been doing a lot of usability studies and user interviews for a variety of client websites recently. And there’s one specific comment that just about everyone says about their association’s website...

There’s too much stuff!!

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Topics: web strategy, usability, content strategy

Should You Tell Your Website Vendor Your Budget?

Posted by Chris Bonney on Tue, Sep 29, 2015

 

As a technology provider for associations for over 15 years, we've seen quite a few RFPs in our day. Some written well, some not so much. Some with a very clearly articulated purpose, some rambling with little sense of what they are really asking for. And to be honest, these things are not deal-breakers by any stretch. 

What is a huge help, however, in the RFP process is to know what your budget is for the website redesign project you're requesting. 

Ha! You're saying. Of course, you want the budget so that you can bid right up to the penny and squeeze every dollar out of our organization for the least amount of work. Okay....maybe you're not saying that exactly, but you may still feel it's prudent and a best practice to get the best price from all vendors before sharing your budget. Or maybe even still not sharing the budget at that point. 

And we totally understand your reasoning. But...

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Topics: RFP, association website design, budget

5 Easy Content Hacks For Your Association Website

Posted by Chris Bonney on Wed, Jul 15, 2015

Content is king on your association website. We just established that last month

So, then if that's true, how do we keep content churning online for your organization?

How do we make sure search engines find you relevant and your members find you indispensable?

If you're a large organization with a content team, you may have a handle on this, but if you're a strapping smaller staffed organization who wants some ideas on how to publish great content fast, check out this list of 5 great ways to creatively re-purpose existing content and/or re-think where your content can come from.

The effect? Dazzle your members instantly!

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Topics: content strategy, association websites

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