The Vanguard View: Insight for Association Websites

Your Association Website Needs A Redesign, If...

Posted by Chris Bonney on Wed, Apr 06, 2016

    

If any or all of these items are true about your association's website, it's probably time to consider a website redesign. The advent of tablets and increased mobile Internet usage, even sites just a few years old may need a bit of an overhaul. 

Your association website needs a redesign if any or all of these are true:

  • It's over 3 years old
  • Your site is not mobile-friendly with device limitations across tablets and smartphones
  • Your members are complaining that they can't find content
  • Your site search isn't showing relevant results
  • Your members have to log in more than once to access different systems
  • You're not capturing website analytics data
  • You are still using Dreamweaver
  • Your members complain about a difficult-to-use eCommerce experience
  • You'd like more engagement in your social media initiatives from your members
  • Your members only visit your website to renew or register for an event
  • The design of your website looks something like this
  • Your site is not ranked in Google the way you'd like it to be
  • Your site features Flash elements
  • You're using the content management system provided by your AMS
  • You'd like to decentralize the management of your website content
  • You'd like to manage more than one site in a single place
  • You'd like to personalize your website content. 

This is surely not an exhaustive list, but don't underestimate the power of a website redesign for your organization. Remember this is not just about changing around some content and designing a better look and feel. This is a strategic endeavor to help increase new members, renewals, event registration and non-dues revenue.

Our clients have documented increased membership numbers, improved eCommerce conversions and massively improved member satisfaction from their recently redesigned websites. Check out our portfolio for some examples. 

Get a leg up on the RFP process by downloading our toolkit below. 

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Topics: web strategy, website redesign, website of the future, responsive web design

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