The Vanguard View: Insight for Association Websites

5 For Friday: Website Design, Pinterest, Social Tips & More

Posted by Ray van Hilst on Fri, Feb 22, 2013


Welcome to this week’s issue of the 5 For Friday series. I don’t have a theme this week so it’s a potluck of interesting tips and news I found through this week’s reading.

Pinterest could be the number 2 social network

While we have been tweeting and worrying about Facebook likes, PInterest has roared into our collective consciousness.  Much has been written about what makes good Pinterest content and Maggie McGary even publishes her Pins of the Week.

Which is why this article from Huffington Post caught my eye because it points out how Pinterest is duking it out with Twitter for the #2 social network.  I find it interesting Google+ isn’t mentioned but for some reason the studies they used didn't query about Google+.  

Read more at Huffington Post.

Google+ for Business Authors

Speaking of Google+! It’s a mystery for many people but for those of us experimenting, we are having a good time creating circles and building communities. Maddie Grant covered why associations and non-profits need to be engaging in Google+ At the ASAE Technology Conference. But what building your personal brand as a content author?

This post at Social Media Today covers the concept of AuthorRank and Authorship and how we need to claim our content through Google+.

Read More at Social Media Today.

Evolve your skills. Or become obsolete.

The business world has traditionally had two types of people – thinkers and doers. For many years, one could spend their career firmly on one side of the fence. Well those days are gone. We need our “thinking” leaders and managers to get into the weeds and be “doers.”

Check out this post titled Content Marketing Tips for the Evolving CMO from Brian Kardon, former CMO at Forrester Research, about how he learned to get out of his comfort zone once he learned his skills were becoming obsolete.

Read more at Content Marketing Institute.

Tracking Social Media Results

I’m a sucker for web analytics and stats. And when you can find more ways to tweak Google Analytics to do even more things for you, that’s a bonus. So here are some tips on how to use Google Analytics to track your results from social media.

Read more at Social Mediopolis.

Web design for the reading experience

This last link is definitely for the design geeks out there.

Once upon a time when designing for print, we worried only about readability and the ink getting on to the page.  Typography was (and still is) an art for designers to make a design piece stand out.

Now, think about how you now read your online content. Desktop computer? Laptop? iPad or Nexus? Mobile phone? How does this plethora of devices affect how you digest your reading?

Then consider how much design effort goes into a website. It looks good. But can your users actually read it? What are the implications if you are implementing responsive web design?

Smashing Magazine takes a good hard look at considerations that go into the typography of web layout. Now we have to consider operating systems, hardware, web performance, content strategy and way more.

It’s a good read for anyone starting a website design project and looking to take the design to the next level with custom fonts.

Read more at Smashing Magazine.

Topics: association website design, Google Analytics, Pinterest, 5 for Friday, Google+

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