The popularity of twitter is hard to refute at this point. Nielsen indicates that again Twitter is the fastest growing social networking site on the Internet. Okay, so you say, how is that relevant to my association? No one on our staff gets twitter, so surely our members don't.
Not so fast.
Our friends over at SocialFish just wrote an excellent blog post highlighting how the American Evaluation Society uses twitter as a content management system. What? Yes, they use it as a mini-CMS. Read Maddie's post here. See the the page driven by twitter here.
Takeaway: Don't write off a technology because you don't understand it...yet. Realize that we're all learning this social networking stuff in real time. Things are moving fast, but don't let that paralyze you from acting or learning about social networking. Be creative. Be audacious. Be fearless.