Adding icons to your website suggesting visitors "follow" you on your slew of social networking sites is great when no one is doing it. But now everyone is doing it, so why should I click?
Is simply asking for a "follow" enough? Where's the why? What do I get if I follow you? Do I get real-time insider industry information if I follow you on Twitter? Okay, now I'm intrigued. Do I get exclusive educational videos once a month by following you on YouTube? So, you want me to be your "fan" on Facebook. How about creating a fan page about your members, not about your organization?
Sure, we're still getting the hang of all this stuff, but it's not enough to be a follower. Icons on your home page won't cut it any more. I know, I know...but you just put them on your site last week. Elevate your game to win or risk being trapped in the land of the status quo.