The Vanguard View: Insight for Association Websites

5 Reasons Why Playing It Safe Is Dangerous For Your Association

Posted by Chris Bonney on Mon, Oct 26, 2009


Here are 5 reasons why thinking safe and acting safe can be dangerous in these times more than any other.

1. Safe defends the status quo. There is no greater time to buck traditions and move outside your comfort zone.

2. Safe doesn't equal success. Some of the greatest companies in the world started in a recession. Where would we get a Whopper if James McLamore and David Edgerton played it safe?

3. Safe is boring. How will you attract younger members, create an increase in non-dues revenue and establish a stellar online presence if you're boring everyone to death? Better yet, how will you motivate your staff to be energetic, effective and productive if your safe approach to communication has made you a bore?

4. Safe means you're fearful. Are you still fretting over whether you should do social media or not? Guess what, your fear just cost you a whole truckload of time you'll now need to catch up with the status quo.

5. Safe feels like you're in control. But you're not.

Topics: safe, boring, fear, web strategy, social media, association technology, associations

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