The Vanguard View: Insight for Association Websites

Mobile For Associations: What Association Leaders Need To Know

Posted by Chris Bonney on Thu, Feb 11, 2010

    
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According to SEMPO, over 64 million US wireless subscribers surfed the mobile web in May 2009 - almost twice as many people as in the previous year. This accounts for more than 20% of the total US population.

Over 80% of Americans say they can't live without their mobile devices. It's something they take with them everywhere they go, everyday. Providing a mobile service to your members allows them to access your services/benefits/information 24/7 no matter where they happen to be at the time. Imagine what's possible.

Friday, February 12, I'll be presenting a virtual session with Jeff De Cagna of Principled Innovation on just that: What's possible with mobile for associations today.

Jeff and I were each scheduled to speak at this year's ASAE Technology Conference, but due to weather the conference was canceled. Fortunately, a bunch of really ambitious and caring association professionals have created Untech10, the unofficial alternative to Tech10. Untech10 has enabled speakers like Jeff and me to still present on our topics virtually.

We're excited about the opportunity and hope you're available to attend.

Fri Feb-12, 10:00 AM- 11:00 AM Eastern Time, 9 AM Central

MOBILE MATTERS: WHAT ASSOCIATION LEADERS NEED TO KNOW



As association leaders continue to discover the disruptive potential of mobile technologies, they will need to adopt a clear strategic perspective on how best to capitalize on the platform and all of its emergent capabilities. This FREE virtual briefing, conducted by two of the association community's leading thinkers on mobile, will explain to association leaders why mobile matters today and going forward, and share invaluable insights that will help their associations act with greater confidence in this new arena of opportunity.

Follow Twitter posts at hashtag #tech10 ld9

Session Leaders

Chris Bonney, Vice President of Client Experience (@chrisbonney)
Vanguard Technology


Jeff De Cagna, Chief Strategist and Founder (@pinnovation)
Principled Innovation LLC


Topics: web 2.0, mobile, Tech10, blackberry, Untech10, web strategy, associations

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