Jacqui Olkin of Olkin Communications Consulting is, among other things, a website usability expert. She understands the subtleties of web design and how to mesh them with the unique needs of your membership online.
She's written an article about putting your best face forward on the web and how a CMS plays a role in that.
Check out the article here.
Jacqui is also writing our March guest post that will be published this coming Monday. So, you should subscribe to this blog so that you get her post delivered right to your door (or inbox).
Her Monday article is about how you can "Amazonize" your website easier than you might think.
It's a must-read.
Check out another article from this blog about the things your CMS doesn't really need to do.