The Vanguard View: Insight for Association Websites

Guest Post: Why One Brain Works Best

Posted by Chris Bonney on Wed, May 26, 2010

    

describe the imageThis month's guest post is by our good friend, April Benetollo, at DAXKO. She is the General Manager for the association side of their business. If you're in the market for a new AMS and you haven't checked out their product DAXKO Connect yet, you definitely should.

Enjoy!

There’s a reason why no living creature on this planet has more than one brain. More than one control center would confuse our vital operations. And so it is with information systems. The key to longevity is one control center with very strong integration capabilities.

Organizations and their information systems grow gradually over time, just like we do. Associations add new equipment or software as the need arises. This often leads to a confused mix of incompatible, inefficient systems and silos of data. These silos can cause confusion and frustration for members, affiliates, staff, and board volunteers. Separate information 'silos' may never completely go away - but bringing it together to get the whole picture is possible.

What every organization needs is a one-brain philosophy to information management—one system to connect it all together and be the boss. One system that receives data from a variety of sources, and can push information back to those very systems. Think about it like this: without the brain and the spinal cord, all of the incredible sensory information coming from all over our bodies would be meaningless information. With a powerful core system (and one that has the configurability to evolve over time) you can send and receive commands without overlap, duplication and confusion.

The path to the holy grail:

1. Consider upgrading your core database to a system that centralizes the maximum amount of your core processes (e.g. CRM, membership, events, accounts receivable, etc.)

2. Select a system with a strong, proven API so that other systems, like a website Content Management System (CMS), can push and pull information from the centralized data

3. Research the needs of all constituents, not just staff. With the right system, permissions, and security controls you can provide system access to prospects, members, volunteers, chapter leaders, lobbyists, and many more.

4. Make sure you get the greatest amount of configurability and flexibility you can afford so your information systems will grow with you over time.

Most organizations would rather have a lobotomy than overhaul their information systems. Start with the selection of the right central system for your vital operations. The rest will fall in line.

Thanks, April, for taking the time to write this up. Very informative and entertaining.

You can email April for a demo of DAXKO Connect or call at 205.383.1435.


There’s a reason why no living creature on this planet has more than one brain. More than one control center would confuse our vital operations. And so it is with information systems. The key to longevity is one control center with very strong integration capabilities.


 


Organizations and their information systems grow gradually over time, just like we do.  Associations add new equipment or software as the need arises. This often leads to a confused mix of incompatible, inefficient systems and silos of data. These silos can cause confusion and frustration for members, affiliates, staff, and board volunteers. Separate information 'silos' may never completely go away - but bringing it together to get the whole picture is possible.


 


What every organization needs is a one-brain philosophy to information management—one system to connect it all together and be the boss. One system that receives data from a variety of sources, and can push information back to those very systems.  Think about it like this: without the brain and the spinal cord, all of the incredible sensory information coming from all over our bodies would be meaningless information. With a powerful core system (and one that has the configurability to evolve over time) you can send and receive commands without overlap, duplication and confusion.


 


The path to the holy grail:




    1. Consider upgrading your core database to a system that centralizes the maximum amount of your core processes (e.g. CRM, membership, events, accounts receivable, etc.)

    1. Select a system with a strong, proven API so that other systems, like a website Content Management System (CMS), can push and pull information from the centralized data

    1. Research the needs of all constituents, not just staff.  With the right system, permissions, and security controls you can provide system access to prospects, members, volunteers, chapter leaders, lobbyists, and many more.

    1. Make sure you get the greatest amount of configurability and flexibility you can afford so your information systems will grow with you over time.


 


Most organizations would rather have a lobotomy than overhaul their information systems. Start with the selection of the right central system for your vital operations. The rest will fall in line.


 



Topics: ams integration, association management software, DAXKO, Database, data migration, Systems, IT

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