The Vanguard View: Insight for Association Websites

Site of the Week: iCharts

Posted by Chris Bonney on Fri, Aug 06, 2010


describe the imageWhen I think about iCharts, I think about:

- AMS member data reporting

- Simplified data sharing with members

- Event stats

- Non-dues revenue opportunities

According to iCharts:

"There are 900 billion charts in print every year, but only a fraction of those charts are available on the web today. iCharts closes this gap with a fully integrated, web based solution that allows you to visualize any kind of data online and easily distribute it to any audience."

I really see some potential here for enhanced AMS/website reporting and sharing vital data with members/board/staff. Ton of opportunity with iCharts.

Here are some things you can do (per their website):

  • Allow users to visually experience, consume, analyze and reuse your data
  • Increase site stickiness with dynamically updated interactive iCharts
  • Effectively expand the reach of data to target audiences
  • Make Syndicated data easier to consume for internal managers and executives by making it visual
  • Automatically update iCharts wherever they are on the web with no manual effort
  • Improve productivity by going from raw data to charting and online distribution with one integrated solution; no aggregations or cross-tabbing required
  • Create new revenue opportunities by offering interactive data services to new and existing customers
  • Go to market 80% faster for new data services

Topics: marketing, web 2.0, Metrics, charts, measurement, Websites

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