The Vanguard View: Insight for Association Websites

A New Association Sponsorship Idea - Out Of The Box Thinking Required

Posted by Chris Bonney on Thu, Mar 10, 2011


With South by Southwest just around the corner, starting on March 11th, it's a great time to share a marketing idea that is the brainchild of Jesse Desjardins.

The slide show below explains it all. If you're looking for a great example of some out-of-the-box thinking using today's social sharing tools, then take a stroll through Jesse's proposal.

While you do, imagine ways your association could do something similar. At the very least, if you're not already using SlideShare as a platform by which your speakers can share their slides online, consider that as a starter.

This is the future. Think niche, think micro. Think innovation. Enjoy.

Update: This presentation is no longer available online.

Chris Bonney is Vice President of Client Experience and Marketing at Vanguard Technology. Connect with him @chrisbonney or cbonney at

Topics: web strategy, social media, SlideShare, Events, Sponsorship, associations

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