The slide show below explains it all. If you're looking for a great example of some out-of-the-box thinking using today's social sharing tools, then take a stroll through Jesse's proposal.
While you do, imagine ways your association could do something similar. At the very least, if you're not already using SlideShare as a platform by which your speakers can share their slides online, consider that as a starter.
This is the future. Think niche, think micro. Think innovation. Enjoy.
Update: This presentation is no longer available online.
Chris Bonney is Vice President of Client Experience and Marketing at Vanguard Technology. Connect with him @chrisbonney or cbonney at vtcus.com.