The Vanguard View: Insight for Association Websites

Amazon Trick Could Get You More Members Or Why A Confirmation Page Is Your Most Important Salesperson

Posted by Chris Bonney on Thu, Feb 16, 2012

    

Have you purchased from Amazon.com lately?

If so, you've hopefully noticed the new share feature they've added on their purchase confirmation page.

See the tabbed area above enabling purchasers to share their recent purchase with their Facebook friends, Twitter followers or with anyone by email?

We've been talking to associations for years about how much a form confirmation page can be a sales tool. For some reason, most associations have chosen not to take advantage.

The tide may turn now that Amazon has given us such a great example of how easy it is to do.

It's word of mouth that gets people to join your organization, buy your publications or attend an event.

Why not be inspired by this Amazon tactic and leverage the space on your ecommerce, event reg or join confirmation page giving members the opportunity to tell the world how great their experience with your organization was?

So how about it? Seem like a good idea? Does your organization do something like this already? Or are you inspired to try something similar? Comment below and let us know.

Topics: web strategy, Tactics, twitter, facebook, Chris Bonney, social media, Websites, associations

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