The Vanguard View: Insight for Association Websites

Ray van Hilst

Find me on:

Recent Posts

Infographic: Insider Tips for CMS and AMS Integrations (and more)

Posted by Ray van Hilst on Wed, Feb 03, 2016

Website and association management software integrations are a lot like sex when you’re a teenager… everyone talks about it, it seems like everyone is doing it, and you think they are doing it more and better than you.

But it doesn’t need to be that way. Just like we all matured (or some of us did) and learned better, there is a route to “integration maturity.”  Let’s start with getting some facts out of the way. 

Read More

Topics: ams integration, web strategy, association management software

2016’s New Years Resolutions for Association Websites

Posted by Ray van Hilst on Mon, Jan 04, 2016

It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better.  But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions. 

Read More

Topics: web governance, web strategy, Google Analytics, content strategy, association websites

5 Reasons Your Website Is the Hub of your Marketing Technology

Posted by Ray van Hilst on Mon, Dec 07, 2015

ASAE’s 2015 Technology Conference and Expo is just a week away and one of the most exciting topics will be the MarComm & Technology Pathway exploring how marketing, communications and technology present a true digital experience for associations and their members.

Read More

Topics: ASAE, content management system, association websites

Remove the Kitchen Sink from Your Website Homepage

Posted by Ray van Hilst on Fri, Oct 23, 2015

We’ve been doing a lot of usability studies and user interviews for a variety of client websites recently. And there’s one specific comment that just about everyone says about their association’s website...

There’s too much stuff!!

Read More

Topics: web strategy, usability, content strategy

7 Spring Cleaning Tips for Your Association Website

Posted by Ray van Hilst on Tue, Apr 21, 2015

Spring is in the air! It’s time to open the windows, dust every inch of our homes, clean the drapes, exhaust the stale winter indoors drudgery and usher in a fresh, clean spring experience.

With all this cleaning going on, we asked our team for some suggestions on how to freshen up the spaces where we spend all our time — association websites.  Here are their top tips... 

Read More

Implementing Website Governance for Associations

Posted by Ray van Hilst on Wed, Apr 08, 2015

Today’s guest post is by Shane Diffily. Shane has over 15 years' experience in Web Governance & online operations. As author of the first practical guide to Web Governance ("The Website Manager's Handbook"), Shane has also been published by A List Apart, Smartinsights & Forrester Research. For free Web Governance downloads and resources, visit


Web Governance is a discipline that describes how to manage an online presence in a controlled and orderly way.  Put simply, web governance describes:

Read More

Topics: web governance, best practices

Content Strategy Lessons from Lego: Everything is Awesome. Especially your content.

Posted by Ray van Hilst on Fri, Mar 13, 2015

Everything is awesome
Everything is cool when you're part of a team
Everything is awesome when we're living our dream

Read More

The Homepage Is Dead. Make Every Website Page a Homepage.

Posted by Ray van Hilst on Wed, Mar 11, 2015

One of my favorite Google Analytics stats is the “Landing Pages” report which shows what pages visitors see first when they come to your site. It’s tucked in there under Behavior>Site Content. Go ahead and take a look.

Read More

Topics: best practices, association websites

New Years Resolutions for Association Websites

Posted by Ray van Hilst on Mon, Jan 05, 2015

The new year's fresh start gives us an opportunity to regroup, refresh and recommit. Many create personal resolutions such as being healthy or making time for family. But what about professional resolutions?

For web managers, the new year is also a chance to take a fresh look at their website and make resolutions to better their organization’s most visible asset. So with an eye on the future, here are our top resolutions for every staffer managing or working with their association’s website.

Commit to Steady, Incremental Content Improvements

Read More

Topics: web governance, web operations, association websites

World Usability Day: Creating Engagement

Posted by Ray van Hilst on Fri, Nov 14, 2014

Yesterday was a UX professional’s favorite day of the year… World Usability Day.

World Usability Day was created by the User Experience Professionals Association (UXPA) to promote values of usability, usability engineering, user-centered design, universal usability, and basically to create an understanding of how usability makes things better.

Read More

Subscribe via E-mail

New Call-to-action

Follow Me

Latest Posts

Our Most Popular Posts