The Vanguard View: Insight for Association Websites

Chris Bonney

Recent Posts

The 5 Essentials of Association Website Content Strategy

Posted by Chris Bonney on Mon, May 09, 2016

ContentStrategyMay16.jpg

Back in the good old days of the internet, “create and they will come” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you.  But things have changed. 

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Topics: content management system, content strategy, content

Your Association Website Needs A Redesign, If...

Posted by Chris Bonney on Wed, Apr 06, 2016

If any or all of these items are true about your association's website, it's probably time to consider a website redesign. The advent of tablets and increased mobile Internet usage, even sites just a few years old may need a bit of an overhaul. 

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Topics: web strategy, website redesign, website of the future, responsive web design

You Can't Build A Website By Committee

Posted by Chris Bonney on Wed, Mar 09, 2016

It's hard for associations to hear. What don't you do by committee? That's what you're about. Getting people in the organization to get together and make decisions for the future good of the membership.

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Topics: association technology, Websites, associations

How Much Does It Cost to Design An Association Website?

Posted by Chris Bonney on Tue, Jan 19, 2016

After “how long will it take” the other question we most often hear is “how much does a website design project cost?”  Well, the short answer is... it depends.

Just like building a new house, you can design and build a townhouse, a ranch-style rambler… or a McMansion. It depends on how much “stuff” you have, how many rooms you need and how you plan to use it. 

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Topics: web governance, web strategy, website redesign, budget

Should You Tell Your Website Vendor Your Budget?

Posted by Chris Bonney on Tue, Sep 29, 2015

 

As a technology provider for associations for over 15 years, we've seen quite a few RFPs in our day. Some written well, some not so much. Some with a very clearly articulated purpose, some rambling with little sense of what they are really asking for. And to be honest, these things are not deal-breakers by any stretch. 

What is a huge help, however, in the RFP process is to know what your budget is for the website redesign project you're requesting. 

Ha! You're saying. Of course, you want the budget so that you can bid right up to the penny and squeeze every dollar out of our organization for the least amount of work. Okay....maybe you're not saying that exactly, but you may still feel it's prudent and a best practice to get the best price from all vendors before sharing your budget. Or maybe even still not sharing the budget at that point. 

And we totally understand your reasoning. But...

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Topics: RFP, association website design, budget

5 Easy Content Hacks For Your Association Website

Posted by Chris Bonney on Wed, Jul 15, 2015

Content is king on your association website. We just established that last month

So, then if that's true, how do we keep content churning online for your organization?

How do we make sure search engines find you relevant and your members find you indispensable?

If you're a large organization with a content team, you may have a handle on this, but if you're a strapping smaller staffed organization who wants some ideas on how to publish great content fast, check out this list of 5 great ways to creatively re-purpose existing content and/or re-think where your content can come from.

The effect? Dazzle your members instantly!

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Topics: content strategy, association websites

Content is King! Make it Regal with 3 Questions for Your Association Website.

Posted by Chris Bonney on Tue, Jun 16, 2015

While some say that content is King (and we agree), there are questions your content needs to answer before it can wear the crown.

Don’t be confused by thinking just any ol’ content can be considered King - or even Prince. Convert pauper content to instant royalty by applying these 3 questions to every word, image, feed or video on your association website today.

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Topics: web governance, content strategy, association websites

How To Work With Your Website Vendor For A Winning Association Website

Posted by Chris Bonney on Wed, May 20, 2015

Websites, email marketing, membership software, and online event registration are the bricks that pave the road to Internet success for most associations. Members expect to be served online, and your staff relies on being connected to headquarters from virtually anywhere.

Of course, as your technology needs grow, so does the reliance on your technology vendor. And if your technology vendor isn't responsive or isn't speaking your language, that road to success can go from smooth to bumpy in a hurry.

If you've found your organization struggling to sync up with your technology supplier, fear not: There is good news. Below are five key success factors to help you build or renew a positive relationship with your technology vendor.

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Topics: Vendor Relations, association technology, association websites

3 Ways To Improve Your Association Website's Site Search Today

Posted by Chris Bonney on Tue, Feb 10, 2015

We're a Google-ized world.

Our years of interviewing association members has lead us to many interesting anecdotal revelations about how association can build more meaningful websites. The most revealing truth is that most association members don't turn to their association's website when they want industry information. 

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Why Your Association Website Is Like Van Halen

Posted by Chris Bonney on Mon, Jul 28, 2014

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