It could be argued that the content management system (CMS) is the most important element of your site.
Sure, having a credible and professional association website is paramount, too, but an efficient CMS is a bedrock upon which you can build stellar digital experiences. Unless your users get a consistent experience across sites, channels, and devices, any attempt to engage them will likely fail.
Ready for a statement from Captain Obvious?
Online users want more customized, personalized online experiences.
But, here’s the twist: they don’t want you to know too much about them.
This is a guest post from our senior project manager, Denise Pace. It's great advice for any association about to embark on a website redesign.
We fielded a survey a few months ago to find out how often associations redesign their website and how they manage their sites. One of the most amazing things we found was this:
The science is in: on an average, we are exposed to over 5,000 marketing messages per day.
Overwhelmed by sales pitches, offers, and ads, your members are trying to cut through the clutter of life by fast-forwarding TV shows, installing ad-blockers and subscribing to ad-free online platforms.
To stand out from the noise, you must create messages that your target audience wants to read.
The old marketing adage still stands true: “Teach, don’t sell.”
Back in the good old days of the internet, “create and they will come” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you. But things have changed.
If any or all of these items are true about your association's website, it's probably time to consider a website redesign. The advent of tablets and increased mobile Internet usage, even sites just a few years old may need a bit of an overhaul.
It's hard for associations to hear. What don't you do by committee? That's what you're about. Getting people in the organization to get together and make decisions for the future good of the membership.
Website and association management software integrations are a lot like sex when you’re a teenager… everyone talks about it, it seems like everyone is doing it, and you think they are doing it more and better than you.
But it doesn’t need to be that way. Just like we all matured (or some of us did) and learned better, there is a route to “integration maturity.” Let’s start with getting some facts out of the way.